Reflective films are leading the wrap world in an exciting direction, and with no surprise, a product like this can sometimes bring about new challenges.
What is Reflective Film?
Reflective film is a type of film that is layered with an array of glass beads or prisms that reflects light back to the observer; the arrangement of these light-reflecting components has a direct effect on the film’s overall reflectivity. Our reflective films today are of the glass bead type and have the following cross section:
People are considering reflective films not only for additional brand awareness but for cut graphic lettering, decals, fleet markings, and vehicle and fleet wraps.
What is Bruising?
Reflective films have more delicate components in their construction. Keeping this in mind reflective products needs to be handled differently than other cast vinyl film. If a reflective film is mishandled it causes bruising. Bruising occurs when the uniformity of the reflective components is disturbed either by drastically stretching or creasing the film. Once bruising occurs, it can be very difficult to heal the film back to its original state.
NOTE: The product on the top is Arlon IllumiNITE Wrap™. The product on the bottom is a leading competitive brand. Both products were subject to the same techniques to amplify bruising.
There are ongoing technological innovations that are proprietary to each vinyl manufacturer; Arlon’s latest innovation with FLITE Technology™ gives more power to the installer by providing ease of installation and efficiency.