Printer ICC Color Profiles are essential for a professional print shop to produce outstanding advertisements and consistent quality prints. Data from a digital file is what a RIP software relies on to translate color information or values from the source (RGB) to the destination or printer’s color gamut (CMYK) smoothly and efficiently. The bundled information takes into account the variables associated with the printer and ink performance, shop environmental conditions and media performance. Printing without printer profiles will result in prints that do not resemble the original proof and some of the common failures are banding, ink pooling or inaccurate colors.